Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. Brilliant. A shot that shows the overall value sponsors receive. Statista assumes no NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. For us, we are a linear TV property today. Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. (Photo by AaronP/Bauer-Griffin/GC Images). Fair to say midweek races are probably an idea thats come and gone? NASCAR sits on an upward trajectory for the first time in a while. You may opt-out by. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. Along with that came an all-important metric: the Nielsen ratings. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. You can contact him here or on the Sports Media Watch Twitter page. Its a great viewership opportunity. (Photo by Chris Graythen/Getty Images). The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. They have their favorites in terms of who they like or who they do not like in the booth. Saturday's NASCAR Xfinity Series race was shown via FS1. The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. Upon further review, however, the country's most popular racing series has a reason to be concerned. Plus, the hype leading from the Clash helped the start of the year. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. I probably would have been in a different position if the rights deal came up in 2018. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. Certainly, theres not a lot of sports properties that are on our scale that can tell that story. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. Part of it is just because of the changes in the media environment, those network windows are more important. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Required fields are marked *. Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. Last year, Indys start time was 1 p.m. I love the sport and breaks my heart to watch it spiral downward .. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. Clicking on the following button will update the content below. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. And thats with a rain-impacted Daytona 500 in 2021. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Overall, NASCAR's viewership as an individual motorsport has been in decline. The trajectory is good. I can save this sport . Try a week on us. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? Hopefully, this represents the start of a turnaround for NASCAR after a rough start. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. Read more If the new NASCAR is losing fans, it's hard to tell for now. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. After years of decreasing numbers, a boost in viewership is very positive. This will flip essentially in 2022; 19 races will be on a network and 17 races will be on cable. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. So I think thats probably unlikely. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? Published by Statista Research Department , Dec 8, 2022. Note: This interview has been edited for clarity. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. Id say in particular, in the short term, those network windows are really, really important. statistic alerts) please log in with your personal account. Plus, if NASCAR carries this momentum into the 2023 season, everything will be up again. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. Are you as bullish? The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. At a designated cut-off . This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. I think that you will see us take a hard look at race lengths over the course of the next two or three years. Coliseum and then well run the Daytona 500 the week after the Super Bowl. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Kyle Busch, NASCARs black hat, won his second title. NFLX The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. We feel really good about the length of our season. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . The event was up 5% compared to last year at 4.336 million average viewers on FOX. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. By the measurements used today, NASCAR then is in a very good place. But even with that decline, if you look at any other Tier 1 sports property any property essentially thats over 100,000 viewers or so on an average minute basis, and those are the properties that tend to have really lucrative rights deals for any property that has completed their regular season, we performed better than any one of those other properties from 2018 to 2021. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. Daytona 500 TV audience has declined roughly 47% from 2013-2022. (The 2023 Martinsville audience was larger, but that was entirely due to last year's race being on a Saturday.) (Nielsen estimates from ShowBuzz Daily 4.25). 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Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). Along with that came an all-important metric: the Nielsen ratings. Up until the middle of the 21 st century the. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. Youve seen a lot of change in our industry over the course of the last two or three years. Does it make it more complicated that NASCAR is a sponsor-driven sport where its imperative to get those sponsors in front of people? That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). Your email address will not be published. * Asterisk indicates race was postponed to Monday. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. Every sport has a very passionate fan base. This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. If people want to watch a race, they will tune in to see the action. NASCAR is no exception. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. So to the extent that you have a really good working relationship with your broadcast partners, which we do, its a balancing act between viewership and economics and making sure we dont compromise the model that Fox and NBC have to work with, especially on the cable side. - Xfinity Series Toby Christie - April 26, 2023 The only way to get out of the NFL season would be to do one of two things. Your new brackets are just what NASCAR needswait #11what if Ross passed you every week? (June 16, 2022). It does not include any additional numbers from the networks. It would be, lets see how this works at this venue, lets see how that works at this venue. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. Nielsen slowly began to develop ways to measure who was watching what, and how. Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Daytona 500 ratings history (1979-present), 1979-2004 numbers from Sports Business Daily. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Our share of those TVs that are tuned in is up 18%. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show Buzz Daily every week. Is shortening the schedule back a little bit something to consider? NASCAR will for sure be even better next year. The Wednesday night race at Martinsville Speedway in June averaged 1.71 million viewers, and one at Charlotte Motor. But it is similar to the dilemma that you correctly called out in 2013. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Brian Herbst is the senior vice president for media and productions for NASCAR. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. Lets take a deeper look at the data from the last five years. Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. Please create an employee account to be able to mark statistics as favorites. The NASCAR ratings for the 2022 season are the best they have been in four years. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. If you back up three years to 2019, we did 16 races on a network and 20 races on cable in 2022. How NASCAR is presented on television by its partners is a hot-button topic, including among some of the industry. It was a successful. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. NASCAR intends to continue the charter system beyond 2024, NASCAR could possibly race internationally as early as 2024. liability for the information given being complete or correct.
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