Theres a Better Way to Measure TV & Streaming Ad ROI, Is Iditarod bad for dogs? As operettic music plays in the background, a dog looks out a window and daydreams about his ideal Christmas morning. (30% of industry), Attention Index: 93 (7% more interruptions than avg. ), Impressions: What may seem wacky for some for example, including a pet in a will or forsaking sleep for their pets comfort is of course encouraged, expected and applauded by Chewy. (27% of industry), Est. Activate your account. This press release features multimedia. November 15, 2021. To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. ), Attention Index: 97 (3% more interruptions than avg. ), Tracking the latest TV and digital ad pitches, The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Watch the newest commercials from Raid, McDonalds, Wise and more, Chewy: Pets Aren't Just Pets, They're More: Best Friend, Califia Farms: Irresistibly Good With Cookie Monster, Wonderful Pistachios: Get Crackin' With PAC-MAN, Watch the newest commercials from Dairy Queen, Coke, Walmart and more, Watch the newest commercials from AT&T, The Farmers Dog, DirecTV and more, Watch the newest commercials from Enterprise, Wayfair, U.S. Bank and more, Sign up here for Ad Age events and awards, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Whichever the case may be, this excited dog video was too stinkin cute to only keep to ourselves. You can unsubscribe to any of the investor alerts you are subscribed to by visiting the unsubscribe section below. (4% of industry), Impressions: RSVP for Ad Ages Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl. Chewy Debuts New Campaign Bringing Us Inside the Delightful Minds of Pets, https://www.businesswire.com/news/home/20220131005176/en/. WSJ spoke with Chewy's CEO to learn how the company handled the pandemic pet boom. From a Frito-Lay commercial starring Megan Thee Stallion to a Booking.com ad featuring Idris Elba, these are the best Super Bowl commercials so far. Real-Time Video Ad Creative Assessment. ), A few highlights: Coca-Cola serves up a fresh 30-second TV cut of its current holiday commercial. Sign up to track 89 nationally aired TV ad campaigns for Chewy. So when we got this dog reaction video of Tessie watching our new Chewy TV commercial, we just had to share this! Chewy attempts to reflect upon pets innermost thoughts and feelings with a humorous spin. Chewy invites you to save money while making their holiday dreams come true. Every weekday we bring you the Ad Age/iSpot Hot Spots, new . One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. 72andSunny is a global creative agency that believes in creativity that wins. $7,132,204 The couple advise her to shop online at Chewy because the neighbor could get that big bag of dog food and other products delivered to her door. "That @chevrolet truck commercial with Walter the cat might be my absolute favorite commercial in the history of television," wrote one of Walter's fans. "Chatty Pets" shines a spotlight on pets' playful personalities and brings their inner voices to life Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new "Chatty Pets" brand campaign. TV Spend: "He doesn't have a workspace.". Optimize TV Ad Spend With Q1 2023 Insights. Giorgio is a Chihuahua, while Ralph is - what many viewers guess to be - a 200-pound St Bernard or English Mastiff. Who is the voice of the St Bernard in the chewy commercial? Pac-Man gobbles his way through a bunch of Wonderful Pistachios. "I know, right?" Lets Explore, Is Victor dog food good for dogs? After submitting your request, you will receive an activation email to the requested email address. We continually develop innovative ways for our customers to engage with us, and partner with approximately 2,500 of the best and most trusted brands in the pet industry, to bring a high-bar, customer-centric experience to our customers. ), Impressions: Leroy tries to remind the anxious Lenny that Chewy.com offers fast deliveries, but Lenny remains excited about the treats. 7,701,772,883 Chewy invites pet parents to celebrate on National Pet Day by sharing how their furry, feathery and scaly companions are more than just pets - whether they're a soulmate, their weekend warrior, daily therapy, little spoon, or the sibling they never had. The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. Or was she barking about the fast and free shipping thatll deliver her favorite dog supplies straight to her front door? (27% of industry), The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Watch the newest commercials from Raid, McDonalds, Wise and more, Watch the newest commercials from Chevrolet, Hyundai, WhatsApp and more, Watch the newest commercials from Captain Morgan, Hims, Universal Studios Hollywood and more, Watch the newest commercials from DoorDash, Farmers Insurance, The Zebra and more, Chewy.com: Chewy Chatty Pets: Giorgio and Ralph, Watch the newest commercials from Southwest Airlines, OnDeck, Papa Murphys and more, Watch the newest commercials from Hersheys, Dodge, State Farm and more, Watch the newest commercials from Apple, FedEx, Mint Mobile and more, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. By Ad Age and Creativity Staff. (36% of industry), Attention Index: 99 (1% more interruptions than avg. Subscribe to Ad Age now for the latest industry news and analysis. Internet Explorer presents a security risk. A quick trip upstairs lets everyone know to gather downstairs for a family photo with loved ones and pets. What kind of cat is in the new chewy commercial? And Duracell says, Your gifts deserve Duracell.. Youll never have to leave the comfort of your own home to get pet food, and pups like Tessie can keep on smiling at the TV. TV Spend: $6,067,245 TV Spend: As raging inflation, toxic wokeness and terrifying crime waves engulf the nation, a touching Christmas commercial from Chevrolet is winning raves for its simple message about the enduring power of conservative values such as love of family, small-town collegiality and respect for elders. 1,127,442,846 Subscribe to Ad Age now for the latest industry news and analysis. He gets a lot of requests from the studio team to take the lead role in their upcoming Chewy videos. $3,185,739 Capturing the world exclusively through the eyes, actions, and humorous inner monologues of real animals, Chatty Pets gives a voice to the universal excitement pets feel as they anticipate a Chewy delivery. 1,986,146,114 You can shop for flea collars, sprays and more prescriptions for your pet on the website. A few highlights: Chewy introduces us to Giorgio and Ralphtwo dogs in conversation (kinda)as part of its Chatty Pets campaign. ), Impressions: In actuality, the package includes the dogs flea and tick meds, which their mother slyly mixes with peanut butter. Riley, 4-year-old Cavalier King Charles Spaniel. ), Impressions: 318,867,927 Join us on March 10 for our free Ad Age In-Depth: Unlocking the Metaverse virtual event. Impressions: You may even have a specific voice in your head for what your pet sounds like. Chewy, Inc. (Chewy) (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new Chatty Pets brand campaign. Optimize TV Ad Spend With Q1 2023 Insights. 387,126,949 Have questions about this ad or our catalog? The retailer presents an unlikely canine duo, Giorgio and Ralph, who discuss mixed sentiments about their latest doorstep delivery. So here it is! Are you a print subscriber? Please visit www.chewy.com to view the full assortment of Chewy products and services. October 10, 2021 5:48pm. A few highlights: The gang from Progressive gets in on a family photo. The dog imagines himself tearing apart his stocking and letting all the goodies fly out of it. Data provided by iSpot.tv, The New Standard for TV Ad Measurement. Shelby Vetter 5,694,117,898 Register for Ad Age Next: CMO at AdAge.com/NextCMO. Giorgio and Ralph - Giorgio, a 3-pound Chihuahua with an ego 10 times his size, and Ralph, a 200-pound gregarious fellow, are an unlikely canine duo. View the full release here: https://www.businesswire.com/news/home/20220131005176/en/, Chewy's "Chatty Pets" campaign launches Monday, January 31. A Comprehensive Guide, How big do Basenji dogs get? Riley's known as the "fancy dog" in the office, and he's a natural star. $2,026,264 "That is incredible," remarks one astonished observer. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Another more dedicated fan revealed the full extent of her devotion, writing, "I would die for Walter the cat." Published on November 11, 2020. ), Impressions: ), The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Watch the newest commercials from Raid, McDonalds, Wise and more, Cokes Real Magic holiday ad is all about community., Watch the newest commercials from Samsung, Instacart, Taco Bell and more, Watch the newest commercials from Macys, Dollar General, Fitbit and more, Watch the newest commercials from Nintendo, Jockey, International Delight and more, Watch the newest commercials from YouTube, Indeed, NordicTrack and more, Watch the newest commercials from Google, Oreo, Visible and more, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Data provided by iSpot.tv, The New Standard for TV Ad Measurement. ), Impressions: Our mission is to be the most trusted and convenient destination for pet parents and partners everywhere. We seek to continually develop innovative ways for our customers to engage with us, as our website and mobile app allow our pet parents to manage their pets health, wellness, and merchandise needs, while enabling them to conveniently shop for our products.
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