I worked late at night, on plane rides, or whenever I could find the time, and designed the book with my longtime graphic designer, Alyssa. "We got the house in April, were engaged in May, and married in August," he says. Here, time slows down, and things like cars, wine and friendships evolve and improve with age. As a child, my family lived in a small town in southwest Florida, where my after-school friends were the elderly ladies of the neighborhood who taught me everything I know about dark chocolate, cards, port wine cheese, housecoats and men. We may earn commission from links on this page, but we only recommend products we back. Working out of a bright penthouse watched over by a giant stuffed bison head in San Francisco's North Beach neighborhood, Traina has gathered a team of 35 engineers, account managers, marketers, copywriters and, most important, "talent wranglers" like himself. His mother, philanthropist Dede Wilsey, is the powerhouse behind the 2005 reopening of the de Young Museum, the Herzog & de Meuron-designed fine arts temple. Trevor, Todd and their mother, philanthropist Dede Wilsey, who now has a home in the next town over, relied on their memories and photographs to rebuild the residence as it once was and took the opportunity to modernize some of the wonky layouts. Trevor Traina is married to Alexis Swanson. [16] Alexis and Trevor Traina tapped into San Francisco's design historyand the talents of iconic family friendsto create a dramatic setting for their young family. 3/8. Traina, 50, is the son of Dede Wilsey, longtime president of the board of trustees of the Fine Arts Museum of San Francisco. "On her watch we were really able to discover our styles and blend them," says Alexis. Although the house had survived the 1906 earthquake that devastated the city a year after it was built, it had been in the same ownership for a half century, and its patina of genteel shabbiness had confounded most prospective purchasers. The sale marked the end of a chapter in the journey that has defined my adulthood, one that tested my fathers patience daily as I discovered a love of product design and creating new tasting experiences. Weekends in Oakville are generally spent sans guests and are passed mostly outsideby the pool or on the tennis courtsin the company of the Trainas two children, Johnny and Delphina, and their Jack Russell terrier, Honey. The house we built together in San Francisco is very contemporary, with my photography collection and objects weve inherited and purchasedits a more sophisticated mix, in a sense, Trevor says. Crabb, a Napa Valley pioneer who founded the To Kalon winery. With this in mind, they were careful to create "public spaces separate from our private spaces.". "She married a man with 300 photographs!" . Trevor Traina has not been divorced. 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Happy birthday to Mr. Its a really amazing thing to do, to stroll on a warm night with a glass of wine.In a place like this, it certainly is. Photo Credit: @allisonspeerprEarlier this year San Francisco man about town, Trevor Traina, took a new job as the US Ambassador to Austria. Those who can't find their dream experience in Traina's impressive lineup can fill out a "wish list." Traina made headlines for his collecting in 2004, when he bought an original print of the iconic Diane Arbus photo "Identical Twins" for $600,000. His passion for philanthropy, business and adventure converged in 2012 while he was looking for a Christmas present for his younger brother, film producer Todd Traina, a tennis fanatic. Feature photography by Clairborne Swanson Frank, Katie von Strasser is a former ballerina with a background in fashion and art. Buy Me! Subscribe. I opened the French Laundry to celebrate the work of the farmers, fishermen, winemakers, foragers, and other purveyors who work directly with the land of this beautiful place. They immediately filled it with young children, good art, and a round-the-clock point of view. When I first arrived at the French Laundry, Napa Valleys iconic images of vineyard-latticed hills dotted with chateaus and bountiful farms and orchards resonated with me. She claims the long, unpaved, tree-lined driveway as being her favorite spot on the property. Alexis Traina Shares Her Summer Essentials. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into. 78 Alexis Traina Photos and Premium High Res Pictures - Getty Images Images Editorial Video Editorial FILTERS CREATIVE EDITORIAL VIDEO 78 Alexis Traina Premium High Res Photos Browse 78 alexis traina photos and images available, or start a new search to explore more photos and images. Yes, tourists still pack tasting rooms and trek wine trails, but Napa Valley has also become a haven for entertaining, hobnobbing, creating, and soul-searching. A life-size black-and-white Hiroshi Sugimoto photo of Queen Elizabeth rules over the Cool Britannia red hand-blocked velvet-lined living room. Britt felt that this emphatic backdrop would help the art to popwhich, against all odds, it does. Alexis also answers to Alexis S Farrer, Alexis K Swanson and Alexis King Swanson, and perhaps a couple of other names. Over the course of the next decade, he and his partners founded and sold three more tech companies: SchemaLogic (a document-management service), StepUp Commerce (which connected retailers with online shoppers) and DriverSide.com (a site on which car owners could manage their vehicle maintenance). That's the ultimate luxury.". My parents house is an enchanted, imaginative and romantic world with donkeys, sheep, chickens, playhouses and banana trees along the Napa River, says Alexis. Something special that you can build anticipation for. And for the past few years, Traina has been holding that center--linking the Bay Area's tech titans with the city's Old Guard. That afternoon, he canceled his Virgin America flight home in favor of hitching a ride on a friend's private jet. With cheeky wine labels like Help Is Here, Expensive and Mazel Tov, Modern House Wines epitomizes Alexis oenophile ambition to take away the stuffiness and formality around wine culture. Is this socializing, is it business? Alexis Swanson Traina, the San Francisco-based author and renowned authority on wine, style, and entertaining, celebrates the launch of her new book, From Napa With Love. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco.Located in Oakville, in the Napa Valley, the home was built in the 1860s by H.W. I thought that at the time I would never have the kind of wallet to have a great collection, so I turned to photographs." "The house is the embodiment of that commitment to each other. There were no databases of products where you could compare television sets or phones and that sort of thing. Creative director for her family-owned Swanson Vineyards, Alexis Swanson Traina is quite familiar with all things Napa. Talking with Roni Frank co-founder of Talkspace. At Dedes, theres a full-scale hedge maze and an old-fashioned train that the kids ride all over the property. "I had a dirt bike and loved exploring the mountainside on it." Below the house is something almost as dramatic: a 3,000-square-foot basement blasted out of solid granite to display the photography collection away from sunlight. Hamish Bowles is entranced. "I suddenly realized that that's what people ultimately want when they've filled their closets with baubles: experiences. A favorite excursion entails piling everyone into an old Woodie for burgers at Gotts Roadside and praying the transmission doesnt fall out on the way there. One of our favorite family traditions is bringing out our collection of Bavariannutcrackers, candelabras, smokersand pyramids. Trevor Traina has been married once. Needless to say, we were immediately smitten. Alicia Engstrom and Heather Pegg. I tried my hand in the vineyards and the cellar but found my niche in marketing. My sisters and I each found our creative passions early in life. Every year, the day after Thanksgiving,we assembleour entire collection on a table in our front foyer, and each night of the holidayseason we light the colored candles and marvel at the magic illuminating the room. Pictured from left to right: Alexis Swanson Traina, Claiborne Swanson Frank, Veronica Swanson Beard; photo by Trevor Traina. Consider, for example, some of her favorite pairings: Oreos and merlot, cake and Sancerre, barbecue chips and ros, chocolate bonbons and a bottle of Modern House Wines, a project that she started at Swanson in 2000 with the help of Andy Spade (another contributor to the book and one of her favorite partners in crime). Year. Meadowood just opened their new spa, and it is pretty incredible and special. It never ceases to amaze me.. Trevor Traina becomes ambassador in Vienna ceremony, Designated US ambassador to Austria Trevor D Traina and his wife Alexis S Traina arrive at the airport in Schwechat near Vienna, Austria on May 18, 2018. "We have specialists for our categories to reach out to luminaries," he explains. "Our tennis person used to do all the tennis sponsorship for Reebok. We are bound to one another by the kind of esprit de corps that comes with the pursuit of magicmagic in the vineyards, on the table, at the drawing board. "She was so patient and kind." Downstairs in the green-and-white conservatory filled with lush trees, a Richard Serra circle painting and a giant skylight. I could often be found doing business at my roll-top desk, shuffling papers and stamping voided checks; flipping through Harpers Hideaway Reports researching my parents travels; or at my mothers knee in dusty antique shops, that always played quiet AM radio. (Trevor found a Proustian double-peacock bench at Steinitz in Paris to set against it.) Half of IfOnly's business is now bespoke. Aside from being a wine connoisseur, author, and entrepreneur, Traina is also a well seasoned traveler, and now that the official first day of summer is around the corner, she wants to share her favorite summer travel essentials. "Philanthropy has always been very important to my family, and I firmly believe in giving back," he says. "My name was still scribbled in pencil on the back," he says with a smile. HiNote was birthed during the pandemic in a time of such uncertainty, when we were all turning to our phones for communication and connection, says Traina. The home today is spacious enough that Trevor and Todd and their families are able to share it as a weekend retreat from their primary residences in Pacific Heights. Elizabeths favorite place to entertain is a 1904 utility barn on her property, which she describes as Marie Antoinettes poor sisters ballroom, complete with a special perfume thanks to the henhouse thats attached to it. Alexis and Trevor Traina tapped into San Francisco's design historyand the talents of iconic family friendsto create a dramatic setting for their young family. The To Kalon vineyards, which are all around us, have several different owners now, but fetch some of the highest prices in the world for grapes, Trevor explains. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into the region's highlights, along with entertaining tips, recipes, and itineraries from Napa notables. After graduating from Princeton and Oxford, he became a brand manager for Seagram's wine coolers in New York. From Napa With Love by Alexis Swanson Traina From Napa With Love , Traina's book is a small (97 inches) paperback tome meant to be easy to throw into a suitcase for a quick trip to the Valley. "The possibilities are endless," says Traina, who has already sold 2,000 experiences. Traina firmly believes in taking Richard Branson's "funtrepreneurial" approach to his businesses. Ultimately, as she discovered, "the art lives with us, rather than us with it.". Lanier Residence was a stunning, historical backdrop for our cover shoot with Katie Holmes More, The St. Regis New York Debuts a Chevalier Suite, Kelvin Harrison Jr. Is Riding the Fame Wave, Dont Miss The VeuveClicquot Polo Classic, Cartier Design: A Living Legacy Opens at Museo Jumex, Julia Roberts Expands Her Role As Chopards Global Ambassador, Were Over The Moon About This New Travel Registry, Our Favorite New Tech Gadgets and Devices Right Now, Carbone Opens in The Dallas Design District, Stylish New Reads From Louis Vuitton and YSL, Get behind-the-scenes pictures on Instagram. The old house had less room, but was very charming., Even with its updates, the Napa Valley getaway is a far cry from the couples primary residence, in Pacific Heights. Crabb. For Traina, it's the sweet spot of a career spent nurturing relationships with talented people. We keep the valleys mechanics quite busy, Trevor admits. Alexis own style of entertaining is charmingly high-low. confetti, party hats, miniature American flags and a collection of tap-dancing shoes for after-dinner amusement. "Most of the luminaries are doing this for charity, so most, if not all, of their part is usually donated," Traina explains. The acquisition was part of a complex transaction whereby vintner Robert Mondavi purchased the vineyards and Trainas parents received the property and the house. The HiNote CEO, wine connoisseur, and travel lover shares all her summer must-haves. "That's such a specific moment in life and time. of the instant wedding, the instant summer cellar, the instant pantry necessities, the instant dinner for two and the instant For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with his wife, Alexis, and their two children, was decorated by his neighbor Ann Getty. site IfOnly, and their two children, Johnny and Delphina, lead in the valley. I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. "I knew that this big thing was happening across the Bay [in Silicon Valley] and that I was going to leave business school with a startup Internet company," he recalls. Raising $3 million from angel investors, including his neighbors Mark Pincus and Jeremy Stoppelman, plus Yahoo CEO Marissa Mayer, Salesforce CEO Marc Benioff and Russian billionaire Yuri Milner, Traina launched IfOnly (ifonly.com) late last year. Dede Wilsey. Whats Your Fancy? We love living as much as we can outdoors, Alexis says. Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. Often well put the kids to bed and then take a walk, he says. Crabb, a Napa Valley pioneer who founded the To Kalon winery. I wondered if wed live near Lorenzo Lamas. It is an impressive roster. Its the idea of multigenerational families, farmers, winemakers, artists and chefs all coming together, bound by a love of creativity and the pursuit of magic, Alexis says. Find a couple's wedding registry and website. Cory Empting got his first job at a vineyard at 15 and immediately became obsessed. Elizabeth and Clarke Swanson. By the time the company was sold, a few years ago, I was its longest-serving employee. Both Trevor and Alexis grew up absorbing exuberant taste as a baba soaks up rum. The ceremony took a half-hour, according to Daniel S. Mattern, public affairs official with the American embassy. Hair and makeup by Sherrie Long (Molly Chappellet and Thomas Keller) and Bianca Rubi (all others). When I was growing up here, we had this thing we called scary walks, and after dinner wed go out with our flashlights and walk through the vineyards. Heres how. Christopher Kostow, seen herewith his wife Martina and their two daughters, grew up near Chicago in a food-forward family that, he says, traveled to eat. After working in some of the best kitchens in the world, he opened the Restaurant at Meadowood in St. Helena, which has been awarded three Michelin stars. Our food guy is a well-known food critic." Since 2005, C Magazine has been the leading luxury and lifestyle magazine, website, and e-commerce platform on the West Coast. There's also a philanthropic component to the business. Alexis Traina, "Gigi Burris makes insane hats all year round, but Im particularly fond of this straw stetson with an extra broad rim." "I was 30," he says. Since her family moved to Northern California in 1985, Alexis has shuffled between her city home in San Francisco and her idyllic vineyard spread in the Valley. Weve just bought a vineyard in the Napa Valley. As we hung up the phone, I wondered just how far Falcon Crest was from this new vineyard. If you purchase an Italian wine apprenticeship with master sommelier David Lynch ($3,200), the box will be lined with corks. Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. I started to research my book, From Napa with Love, which was published by Abrams in September, by reaching out to the areas most colorful characters, people I grew up around or just admired, like film-maker and writer Roman Coppola, interior designer Ken Fulk, and Elizabeth Swanson, my wonderfully talented mother. By Alexis Traina. Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Being curious and eccentric was normal. It. I was at boarding school when my parents (pictured here) called to say, We just bought a vineyard in Napa Valley! The wife and mother of two also runs a carefully curated Photo: Photographed by Drew Alter. Hearst Magazine Media, Inc. All Rights Reserved. It is a perfect gift for this holiday season. Swanson Traina, the creative director of Swanson Vineyards, a sprawling estate known for . In the 1880s, Crabb added an addition to the home,and after a terrible fire in 1997, the home was nearly completely rebuilt. Picking up where Robert Mondavi left off, the Harlan family has completely rewritten the playbook of American wine. To revist this article, visit My Profile, then View saved stories. Thirty-two years ago my serial entrepreneur father, Clarke Swanson, got an itch, a romantic notion of the American dream, and in the blink of an eye purchased a hundred acres in Napa Valley, on Oakville Cross Road. His own parents bought the land around 1969 from the Rainier Brewing Company. "And while each of them was very different from the others, their common thread was the love of drama, romance, and imagination. Michael Taylor decorated Trevors parents homes, and his grandmothers house in Newport, Rhode Island, was done in the 1960s by Valerian Rybar; Thomas Britt decorated the homes of Alexis parents. Alexis, meanwhile, grew up in a series of homes that were the bravura handiwork of her godfather, the decorator Thomas Britt, working with her mother, Elizabeth Swanson, whom he describes as "high-octane creative. In a Thursday morning ceremony at the historic Hofburg imperial palace in Vienna, San Francisco tech entrepreneur and socialite Trevor D. Traina was officially installed as the U.S. ambassador to the Republic of Austria. As a child I knew I wanted to do what my grandfather [Robert] and father [Tim] did. "The salesman was this expert in a red blazer and name tag, and couldn't tell me the individual features of the different phones. "Who wouldn't want to be surrounded by the brightest and best minds that they know?". .css-188hsmf{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#fff;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;display:inline-block;background-color:#9a0500;font-family:Termina,Termina-bold-fallback,Helvetica,Arial,sans-serif;font-size:0.75rem;line-height:1;font-weight:bold;letter-spacing:0.02rem;padding:0.6rem 0.7rem;text-transform:uppercase;width:auto;}.css-188hsmf:hover{color:#fff;text-decoration-color:border-link-body-hover;background-color:#030929;}.css-188hsmf:focus-visible{outline-color:body-cta-btn-link-focus;}Subscribe Now, .css-1fgik18{color:#323232;display:block;font-family:NewParis,NewParis-fallback,Georgia,Times,serif;font-weight:normal;margin-bottom:0.3125rem;margin-top:0;-webkit-text-decoration:none;text-decoration:none;-webkit-font-smoothing:auto;}@media (any-hover: hover){.css-1fgik18:hover{color:link-hover;}}@media(max-width: 48rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 40.625rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 64rem){.css-1fgik18{font-size:1.3125rem;line-height:1.2;}}The Best Luxury Luggage for Traveling in Style, The Best Room at Tuscany's Augustus Hotel, A New Bemelmans Gallery Is Opening at Ocean House, 29 Getaway Spas for Every Type of Retreat, The Perfect Honeymoon Isn't All Over InstagramYet, The Best Carry-On Backpacks for Every Traveler, The Best Rolling Luggage for Your Travels, Inside the 60th Anniversary of the Ocean Club. "My father collected Faberg jewelry and vintage cars. [14] [15] Traina made a major loan of photographs to the Albertina museum in Vienna for the Fall 2021 exhibition American Photography.
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