Are you interested in testing our business solutions? Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. To use individual functions (e.g., mark statistics as favourites, set FYI, this is . Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. How K-Pop Fandom Operates as a Force for Political Activism - Time Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Warner Bros. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. This is unsurprising given its large multi-cultural population. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. K-pop popularity worldwide 2021 | Statista Made by: sunshinejoonie. Create an account on our community. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Benarkah Fans KPop Terbesar ada di Indonesia? - KOMPAS.com Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Currently, you are using a shared account. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. The fangirl:fanboy ratio at girl groups' fansigns: BLACKPINK, Red The money is mostly obtained from parents or working part-time jobs. It isn't just BTS fans who are this passionate. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . A paid subscription is required for full access. Even some of the adults are just annoying because they like to argue about everything. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Why K-Pop Is so Popular Worldwide - How Music Charts Then you can access your favorite statistics via the star in the header. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. to incorporate the statistic into your presentation at any time. This is a BETA experience. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Below are the age demographics fan report for third generation K-Pop idol girl groups. Halaman Selanjutnya. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. (February 25, 2020). -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. How K-Pop Stans Became an Activist Force to Be Reckoned With The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. (February 14, 2022). Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Yet K-Pop has made great strides in bridging the cultural divide. Like to Laugh. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. This number was for those searching for a ticket to a BTS concert on the ticketing website. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. This is consistent across both Instagram Followers and YouTube Views. They have no real life knowledge so they just believe and go hard for anything. As a Premium user you get access to background information and details about the release of this statistic. How old are K-pop fans? - Quora While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Then you can access your favorite statistics via the star in the header. Please create an employee account to be able to mark statistics as favorites. Get full access to all features within our Business Solutions. K-pop stans took on Trump in Tulsa, now they're after the White House K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. So, whats the most favorite K-pop group based on this survey? 19, 2017, in Los Angeles. Age And Gender Demographics Of K-Pop Girl Group Listeners In South account, CJ, says that there is a team of seven people who run the BTS on Billboard! Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. [Price List], 5 Steps For Sending The Perfect Demo Submission. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Here for the Music. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. K-Pop's wide appeal across Asia is due to several factors. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. (2020). Change Consent | Kpopmap 2022. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Kpop Group Gender Balance Question : r/kpophelp - reddit Five Kpop Games You Can Download & Play on PC for Free Statistics reveal genders and age groups attending SEVENTEEN - Koreaboo You can also find the Tableau Public visualization dashboard Ive created to support this article. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This statistic is not included in your account. Register in seconds and access exclusive features. BTS's Growing Fanbase Isn't Just Teens, It's Their Moms - InStyle ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Male idol groups are usually like 95%+ women. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Most fans really are early teens or in the 20s range. Without any further ado, please enjoy this article. In part, this is due to South Koreas position as an economy driven by exports. In, Korean Foundation for International Cultural Exchange. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. How K-Pop Helped Fuel Thailand's Political Awakening - Vice For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Register in seconds and access exclusive features. allkpop is a registered trademark of 6Theory Media, LLC. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Participation is voluntary and all information is confidential. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. First was the young, diverse, and digitally native Generation Z coming of age. to incorporate the statistic into your presentation at any time. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Visuals Visuals Visuals. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. 2. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. (Photo by Jordan Strauss/Invision/AP). You can also find the Tableau Public visualization dashboard I've created to support this article. Japan, the second largest music market after the United States, has a massive K-Pop following. The ideal entry-level account for individual users. K-Pop itself has been crafted with the goal of accessibility in mind. BLACKPINK STATS (I/A) on Twitter just 24% belonged to that demographic when tickets to the Map of . Culture Queen. [Online]. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Happy reading! The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Other East Asian countries have a somewhat misleading representation within this data. account. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Chart. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Who likes BTS? A survey of 400,000 fans around the world 28 Feb 2023 06:29:24 K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Korean Foundation for International Cultural Exchange. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Top North and South American Cities for K-Pop. K-pop fans are now even making fan videos about Anonymous itself. Business opportunities soon followed. The K-Pop wave has been well documented in the United States. These trends are unsurprising for several reasons. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. You can find all of the codes I used in this project here. name in many more countries and that they will gradually continue rising even higher," CJ wrote. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Show publisher information Youve successfully signed in. K-Pop Activism and U.S. Politics, Explained - Vulture Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. As the K-pop fandom's political organization becomes even more mainstream,. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Business opportunities soon followed. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Original question: "How popular is K-pop in your country at the moment? Uncover where K-Pop has made its mark globally and where its biggest audience lies. In, Korean Foundation for International Cultural Exchange. K-pop Radar talks "Fandom Data" and how they measure artist popularity Access to this and all other statistics on 80,000 topics from, Show sources information BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. First thing first, well see the demography of the surveys respondents. You only have access to basic statistics. We believe this is somethingthat should be reflected on the charts.". FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. 9 Kpop Demographics That Will Change The Way You See Kpop Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. The reason is that fangirls are loyal, passionate and more willing to pay. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? 7) when looking at Instagram Followers. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. There's an entire Twitter account -- BTS on Billboard! Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal.
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